Do you want to organise a press conference for your upcoming launch? Are you worried that not enough journalists will show up, but still want to make a big impact? Here are 5 tips to maximise the impact of your press conference:
1) Live stream
Take charge of the process by live streaming the event, and then broadcasting it on social media. There are several free apps you can use for this such as Periscope, Google Hangout, Facebook Live, XSplit Free, Bambuser, YouNow and Open Broadcaster Software to mention just a few.
2) Bring your own photographer and record the event on video
I also highly recommend you bring your own top quality photographer, as well as someone who can record the event on to a high quality video which you can use for future promotional purposes. This way you can mix and match highlights from the event into your marketing campaign. Make sure everyone stays behind afterwards for any additional photos you might want to take. The media love fresh images – and video – to go with the press materials.
If you have a photographer there, why not take the opportunity to update your own portfolio at the same time. Ask the photographer to do both landscape and portrait images, as well as full body and head shots. I am amazed at how many artists/creatives don’t have high res photos of themselves (especially not new ones). You could even use this to create an additional income stream for yourself by offering the other people on the panel the opportunity to buy individual photos of themselves which can be used both for this campaign and future ones.
Inside tip: Have a think beforehand how you want to portray both yourself and the event you want the media to cover, and make sure your clothes, makeup and body language match that.
Inside tip: The video can be uploaded to YouTube to drive more traffic to your site (both in full from the event, but also behind-the-scenes interviews with participants, which can be uploaded later).
If there is a Q & A at the end, don’t forget to record it as well so you can incorporate it into the promotional campaign materials.
3) Ask people who are online to submit questions
Inside tip: Ask people on the live feed to ask questions too, so you can respond live.
Depending on how you marketed your press conference, you could also offer people a chance to ask questions beforehand which you can answer during the live event.
4) Invite people on the panel to be more actively involved in the promotion
Brief everybody on the panel afterwards on how you intend to use the result of the press conference and ask them to actively participate on social media by tweeting, posting, retweeting, and tagging each other for maximum viral reach. Make sure they’re aware of your code of conduct regarding how to behave online and in the press, what to say and what not to say, and what actions they need to take.
5) Post-press conference press kit, updated with the very latest info
Finally, immediately after the event, create your own updated press kit (prepare as much as possible beforehand) and include comments from the press conference, fresh pics, video links and other information to help the media feature it immediately, even if they weren’t able to come to the event in person. Also, create and add a hashtag for the event, so that attendees can connect with each other and you can follow what´s being said about it online.
Best of luck!
Keep on Shining Brightly – On and Off Stage!
Founder, From Sweden Productions
PS: Have we missed any new live streaming tools that you would like to recommend? Please share them in the comment section below!