Skavlan TV Show

From Sweden Productions was hired by the popular TV-programme Skavlan to help promote the show to a London-based Swedish and Scandinavian audience with the goal to fill the room for the live recordings at ITV Studios. Guests on the show included British rock singer-songwriter Rod Stewart CBE, one of the best-selling music artists of all time; Max Mosely, author and former president of the Fédération Internationale de l’Automobile; Pia Lindström, television journalist and first child of Ingrid Bergman as well as rising star hacker specialist, Runa Sandvik, introduced to the audience by the host as a real life Lisbet Salander.

The marketing campaign was mainly focusing on mail outs to FSPs list and via social media outreach. The result was a full house, a great production and a happy client!