Calling upon all #CreativeEntrepreneurs in the #PerformingArts as the Global Entrepreneurship Week Kicks Off

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As I am writing this, I just noticed that the Global Entrepreneurship Week started all over the world and that I – had I not been researching entrepreneurship as part of an online programme I am working on – would have missed it.

This is a great initiative, even for arts entrepreneurs who have a career in the cultural and creative industries, so if you haven´t checked it out then I recommend that you do so. During this week, or even the whole month in many places such as Sweden for instance, you will get access to seminars, workshops, competitions, events and much more, all with the aim of supporting you as a business owner. Want to know how to do your own bookkeeping, charge VAT in the arts industry or run a business? Well, look no further – this is a great place to get started. Because, let´s face it, most of us didn’t start working in the arts to make money, but as it happens money is necessary to keep us afloat, survive and thrive. Having worked in the performing arts industry for almost 20 years now in various leadership roles, I know first hand of the struggles to raise funds to pay for activities and how hard it can be when you feel that you are under-valued and under-appreciated by potential clients. They often assume you will work for free or almost nothing at all, often offering exposure as a way of payment (this is a topic that deserves its own discussion, so I’ll get back to you on that one with some tips and advice on how to deal with it).

Now is a good time to ask yourself if you have made plans for the success of your own business. Do you feel that you are in control of your budget, monthly cash flow and upcoming promotions? Are you overwhelmed by administrative work when all you want to do is to focus on your artistic contribution to the world, but lack money and resources to outsource and delegate it? In that case I have good news for you. Now is the perfect time to finish off the year in style and lay out the plans for 2017 to start the new year strong. Nothing beats having a clear vision with goals and milestones mapped out.

If you are interested in a free webinar to give you some ideas on how to plan your year and upcoming projects ahead, then sign up by completing your details in the form below and let me know your number one question you have about running your own business, projects and launches in the performing arts.

I look forward to hearing from you, and in the meantime –

Have a magnificent day!

Keep on Shining Brightly – On and Off Stage!

Sofie Haag
Founder and Managing Director
From Sweden

Promotional partners – your best friends when it comes to event promotion

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For many years, we at From Sweden Productions have worked closely with sponsors and promotional partners to maximize the impact of our events. And we are not alone. In today’s economy, it’s becoming increasingly common to collaborate and form strategic alliances which are mutually beneficial for everyone.  By having a promotional partner, you’ll be able to reach people that are outside your current captive audience.  It will help you to build trust too, since people who trust your partner will inherently trust you (and this goes both ways, which is important to remember). It will also help you to sell tickets, up-sell other offers you might have (merchandise, workshops, courses etc) and build your database for the future. If it’s done correctly, it can also strengthen and position your brand as the no. 1 in your industry and open doors to powerful investors and major key influencers.

If you haven’t already, think about your own company/event and how you could bring promotional partners on board. A word of advice: don’t “sell” anything. Instead, clarify the benefit you are offering them when partnering up with you AND at the same time, make sure you see things from their perspective so that you can add value to them too – it has to go both ways.

9 examples of value you could offer them:

  • Brand association with your brand
  • Getting their key message in front of your audience through a solo ad
  • Use your product/service as a value add to their clients/staff/customers
  • An opportunity to increase their own database with people from your database (there are ways of doing this without spamming your own list)
  • Tickets to the show
  • Invitation to post-show VIP event
  • Behind the scenes pass
  • Advert in your show programme
  • Logo on your website/marketing materials

And in return they can help you:

  • Hand out flyers
  • Put up posters
  • Send out information/newsletters/box office info to their list
  • Include you in their marketing materials
  • Invite key people to your event
  • Give advice as to what they would like to hear on stage
  • Bring other partners (and potentially also sponsors on board)
  • Other: fill in blank _____________

Here are a few inspiring examples of successful co-branding partnerships (and why they’re so great):

A word of advice before you embark on any new collaboration…

You can’t build a successful relationship if you don’t know why you want to go into a partnership in the first place. The first stage therefore is to understand what the problem is that you want to solve and any benefit a potential partnership could bring to you, your company and your customers.

Don’t hesitate to drop us a line if you have any questions on the above. We are here to help!

Keep on Shining Brightly – On and Off Stage!

Sofie Haag

Founder and Managing Director, From Sweden Productions

Hugo Ticciati with Dame Evelyn Glennie at Kings Place, 27th April 2016

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We are delighted to announce that we have partnered up with Hugo Ticciati’s and his orchestra O/Modernt to support on the promotional side for his upcoming concert at Kings Place in April 2016.

You can download a flyer HERE

More information about the concert below:

O/Modernt with Hugo Ticciati + Evelyn Glennie: ‘Mindstream’
Music / Wednesday, 27 April 2016 – 8:00pm / Hall One
Online Price: £16.50 – £34.50 | Savers £9.50*
Kings Place website

Askell Masson Prim
Orchestral Improvisation
Jill Jarman Mindstream (UK premiere)
James Tenney Having Never Written a Note For Percussion
Tchaikovsky Serenade
O/MODERNT Kammarorkester
Dame Evelyn Glennie percussion
Hugo Ticciati violin
David Lundblad conductor

‘We should learn how to look at life as streams of being, and not as separate entities. You of this moment are no longer you of a minute ago. There is no permanent entity within us, there is only a stream of being.’
(Thich Nhat Hanh Buddhist monk, teacher, writer, peace campaigner)

Dame Evelyn Glennie joins O/MODERNT Kammarorkester, under the direction of Hugo Ticciati, on a journey inspired by the hope to live in the moment, as the flow of music carries us out into the waters of the present impermanent.

Masson’s arresting work for solo snare drum leads directly into a free, orchestral improvisation. This is followed by the UK premiere of Jill Jarman’s Mindstream, a double concerto for violin, marimba/vibraphone and orchestra. A stream of musical consciousness in continual flux, Mindstream reflects, in part, the Buddhist view of impermanence, which implies not only change but also a ceaseless letting go. Relinquishing grief, anger, love, joy and finally ego, we can, as the idiom suggests, wholly let ourselves go and experience life as joyful abandonment. Musically, the listener is invited continually to let go of motif, idea, phrase and finally an entire soundscape in order to remain fully present in the passing moment.

Swedish Musical Theatre Artist Fred Johanson to star in West End-musical opposite Glenn Close

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Sunset BoulevardWe are proud to have been chosen to work alongside Swedish Musical Star Fred Johansson to support him on the promotional side for his appearance in Andrew Lloyd Webber´s Sunset Boulevard, opposite Olivier Award-winning hollywood actress Glenn Close and a stellar London-cast incl. Michael Xavier and Siobhan Dillon in the leading roles.

Fred Johanson (Max Von Mayerling) has starred in several major musicals in both his native Sweden as well as the West End including Peron in Evita, Javert in Les Miserables, Old Deuteronomy in Cats, Reverend Shaw in Footloose, The Beast in Disney’s Beauty and the Beast, Louis B. Meyer in Garbo, Frollo in Notre Dame de Paris as well as Max in Sunset Boulevard at the Gothenburg Opera. He played Pontius Pilate in Jesus Christ Superstar both on stage and in the 2001 film version and as a soloist he has performed at the Royal Albert Hall, the National Concert.

The semi-staged production, which is set to have its opening night at the London Coliseum on April 4 2016, is the second collaboration between English National Opera and the GradeLinnit Company following the success of the critically-acclaimed, sold-out production Sweeney Todd with Bryn Terfel and Emma Thomson in the inaugural production of their partnership.

Fred Johanson said: “We are now three weeks into Sunset Boulevard rehearsals with the fantastic cast starring Glenn Close, and will next week be going into our wonderful venue, the Coliseum, which is very exciting. I’m thrilled to be part of this production as it will no doubt be extraordinary and unique in every way! If you get a chance, go and see it!!”

Sofie Haag, Founder and Director at From Sweden Productions said: “Fred is a much-loved musical theatre artist with several big roles on stage and screen under his belt, and we are incredibly honoured to have been chosen to support him with his promotion now that he returns to London´s West End. He is a wonderful person to work with, highly professional and always striving for top quality in everything he sets his mind to. This is a top class production, and we cannot wait for the show to premiere in April!”

With music by Andrew Lloyd Webber and book and lyrics by Don Black and Christopher Hampton, Sunset Boulevard is produced by arrangement with The Really Useful Group Ltd and is based on the original Paramount film by Billy Wilder.

Lonny Price will direct the strictly limited run of 43 performances at ENO’s London Coliseum which begins on 1 April 2016 with press night on 4 April 2016 at 7.30pm and will have its final performance on 7 May 2016. The full ENO orchestra will appear on stage alongside the cast in this semi-staged production. Orchestrations are by David Cullen and Andrew Lloyd Webber with choreography by Stephen Mear, set designs by James Noone, costume designs by Tracy Christensen, Glenn Close’s costumes designs by Anthony Powell, sound by Mick Potter and lighting by Mark Henderson. Musical Director is Michael Reed who also conducts.

For full cast and production details, see the official UK press release below.
For full Swedish press release and press pics in Swedish, click HERE.

www.fredjohanson.com
www.facebook.com/fredjohanson
www.twitter.com/fredjohanson

Media contact and press photos:
Sofie Haag, From Sweden Productions
Tel: +44 79 7210 4125, E. sofie (at) fromswedenproductions.com
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Official press release, UK (with special thanks to Premier Communications):
MICHAEL XAVIER, SIOBHAN DILLON AND FRED JOHANSON JOIN GLENN CLOSE IN SEMI-STAGED PRODUCTION OF ANDREW LLOYD WEBBER’S SUNSET BOULEVARD

Michael Xavier, Siobhan Dillon and Fred Johanson will join Glenn Close in Sunset Boulevard,the second production in the partnership between English National Opera (ENO)and the GradeLinnit Company. With music by Andrew Lloyd Webberand book and lyrics by Don Black and Christopher Hampton, Sunset Boulevard is produced by arrangement with The Really Useful Group Ltd and is based on the original Paramount film by Billy Wilder.

Lonny Price will direct the strictly limited run of 43 performances at ENO’s London Coliseum which begins on 1 April 2016 with press night on 4 April 2016 at 7.30pm and will have its final performance on 7 May 2016. The full ENO orchestra will appear on stage alongside the cast in this semi-staged production. Orchestrations are by David Cullen and Andrew Lloyd Webber with choreography by Stephen Mear, set designs by James Noone, costume designs by Tracy Christensen, Glenn Close’s costumes designs by Anthony Powell, sound by Mick Potter and lighting by Mark Henderson. Musical Director is Michael Reed who also conducts.

Close, Xavier, Dillon and Johanson are joined by a Company including Julian Forsyth as Cecil B DeMille, Mark Goldthorp as Sheldrake, Fenton Gray as Manfred, Haydn Oakley as Artie Green and James Paterson as Jonesy. Further company members include Carly Anderson, Jacob Chapman, Ria Jones, Katie Kerr, Aaron Lee Lambert, Vicki Lee Taylor, Jo Morris, Ashley Robinson, Gary Tushaw and Adam Vaughan. Final casting will be announced shortly.

In her mansion on Sunset Boulevard, faded, silent-screen goddess, Norma Desmond, lives in a fantasy world. Impoverished screen writer, Joe Gillis, on the run from debt collectors, stumbles into her reclusive world. Persuaded to work on Norma’s ‘masterpiece’, a film script that she believes will put her back in front of the cameras, he is seduced by her and her luxurious life-style. Joe becomes entrapped in a claustrophobic world until his love for another woman leads him to try and break free with dramatic consequences.

Glenn Close, making her West End debut as well as her first reprisal of the role for UK audiences, plays faded silent movie star Norma Desmond, for which she has previously won a Tony Award, a Drama Desk Award, a Los Angeles Drama Critics Circle Award and a Dramalogue Award for the Broadway production directed by Trevor Nunn.

Michael Xavier (Joe Gillis) is currently playing the role of Gaylord Ravenal in the critically acclaimed musical Show Boat at the Sheffield Crucible. His other theatre credits include Suffolk/ George of Clarence in Sir Trevor Nunn’s production of The Wars Of The Roses at The Rose Theatre, Emmanuel Schikaneder in Emmanuel and Eleonore (workshop) directed by Sir Trevor Nunn and composed by Stephen Schwartz, John Wilkes Booth in Assassins at the Menier Chocolate Factory, Sid Sorokin in The Pajama Game at the Shaftesbury Theatre, Captain Von Trapp in the Sound of Music at the Regent’s Park Open Air Theatre, Cornelius Hakl in Hello Dolly at the Leicester Curve Theatre, Oliver in Love Story at The Duchess Theatre (Olivier Nomination-Best Actor in a Musical), Wolf/Cinderella’s Prince in Into The Woods at Regent’s Park Open Air Theatre (Olivier Nomination-Best Supporting Performance in a Musical), Curly in Oklahoma! at the Chichester Festival Theatre, Sir Galahad in Spamalot at The Palace Theatre, Raoul in The Phantom of the Opera at Her Majesty’s Theatre, Bob Baker in Wonderful Town for the Royal Exchange Theatre, James Prince in Soho Cinders, Sky in Mamma Mia and Freddy in My Fair Lady. His television and film credits include Tom in Never Let Go (Latitude Films), Rob in Gnomeland (Short) and The Muppets..Again! (Disney). Michael has also hosted the UK Theatre Awards, West End Live and the Olivier Awards at the Piazza.

Siobhan Dillon (Betty Shaefer) was a finalist on Andrew Lloyd Webber’s How Do you Solve A Problem Like Maria? on BBC1. Her theatre credits include Sandy in Grease at the Piccadilly Theatre, Vivienne Kensington in Legally Blonde at the Savoy Theatre, Molly Jensen in Ghost The Musical at the Piccadilly Theatre, Ellen in Miss Saigon at the Prince Edward Theatre and Sally Bowles in the UK tour of Cabaret.

Fred Johanson (Max Von Mayerling) has starred in several major musicals in both his native Sweden as well as the West End including Peron in Evita, Javert in Les Miserables, Old Deuteronomy in Cats, Reverend Shaw in Footloose, The Beast in Disney’s Beauty and the Beast, Louis B. Meyer in Garbo, Frollo in Notre Dame de Paris as well as Max in Sunset Boulevard at the Gothenburg Opera. He played Pontius Pilate in Jesus Christ Superstar both on stage and in the 2001 film version and as a soloist he has performed at the Royal Albert Hall, the National Concert Hall Dublin, the Berwaldhallen and the Stockholm Concert Hall. He has released two solo albums and reached number one in the Australian charts with the group Scandal’us, achieving double platinum status. He has also written songs for ABBA’s Annifrid Lyngstad.

Tickets for Sunset Boulevard are £12 – £105, with 400 seats at £25 or less including 100 at £12 for every performance.

Based on Billy Wilder’s classic film, Sunset Boulevard originally premiered in London at the Adelphi Theatre in 1993, where it ran for almost four years and played to nearly two million people. It went on to open on Broadway in 1994 to what was then, the biggest advance in Broadway history, $37.5million.

Sunset Boulevard will be presented by Michael Linnit and Michael Grade for Gate Ventures PLC with ENO. Johnny Hon as Executive Producer.

In March 2015 ENO and the GradeLinnit Company presented the critically acclaimed sell-out run of Sweeney Todd with Emma Thompson and Bryn Terfel in the inaugural production of their partnership.

LISTINGS INFORMATION

Theatre: English National Opera, London Coliseum, St Martin’s Lane, London WC2N 4ES
Dates: 1 April – 7 May 2016
Press night: 4 April 2016 at 7.30pm
Performances: Monday – Saturday at 7.30pm, Tuesday and Saturday matinees at 2.30pm
Prices: £12 – £105.00, plus booking fee (no booking fee in person at Box Office)
Box Office: 020 7845 9300
Website www.eno.org
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FROM SWEDEN. WITH LOVE
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Get in touch with us!