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ABOUT FROM SWEDEN PRODUCTIONS
We are an award-winning London-based production company specialising in production management and promotion of large-scale and high profile concerts, productions, festivals and events with a Swedish connection. Need help to raise the profile of your upcoming engagement, attract large audiences, manage VIPs or oversee the whole event? Contact us to find out more.
PR & MARKETING
Delivering results-driven creative PR and Marketing campaigns off and online to maximise the impact of the engagement.
EVENT & PRODUCTION MANAGEMENT
From venue booking, ticketing and catering to VIP guest list invites and event management.
PARTNERS & SPONSORS
Bridging arts and business, bringing corporate brands, partners, sponsors and cultural concepts together.
CONSULTING
Helping your creative business get into flow, maximising the impact of your promotions.
CASE STUDIES
From classical music to London´s West End, entertainment for diplomatic and luxury events to TV-shows and musical tours around Europe. Below are a few highlights of work we have done over these last few years:
HAPPY CLIENTS
“Sofie Haag, an amazing producer. I worked with Sofie at the Royal Dramatic Theatre in Stockholm, were she produced “Valerie Solanas will be president of America”. It was a big and demanding production. A large ensemble, newly written play and a strong minded cast. Sofie managed us with a strong, calm and professional approach. She is fast-paced and fun, as well as fearless in managing conflicts when needed. Many work situations would be a lot more fun and enjoyable if there were more producers like her in the world.”
Noomi Rapace
“Working with From Sweden Productions is nothing short of Pure Excellence. Their knowledge of PR and Social Media is second to none and has opened my eyes to a whole new world of possibilities for me as an artist and for my business. Sofie has an endless well of positive energy and focus and leaves no page unturned. She always has the time and patience to deal with anything I throw at her and then some!! To work with From Sweden is the best decision I’ve made in my 25 years as an artist. I only wish I’d met her sooner!”
Fred Johanson, musical theatre artist & composer
“In my collaboration with Sofie Haag and From Sweden Productions I have found a partner from the production side at the highest professional level. Sofie has broad experience from both theatre and music productions. Big or small, in combination with high ethical standards and an irrepressible energy. Sofie makes me feel safe and secure as an artist, at the same time as she enhances my creativity. I would like to work with Sofie forever ….. “
Staffan Aspegren, Stage Director
“It’s been a great privilege working closely with Sofie Haag and her company, From Sweden Productions, in relation to Västerås Sinfonietta’s UK-debut at the prestigious Cadogan Hall, London, in May 2014. Nothing was left to chance. Sofie is a highly competent, warm person with tremendous energy, who has established a team of the best in PR, administration and finance. The Sinfonietta received remarkable attention in all media in connection with its London debut, including BBC Music Magazine, BBC Radio 3, Classical Music Magazine, Opus and Dagens Industri, to mention a few. The concert was a great success, and From Sweden Productions made sure all the details were managed into perfection during all stages of the planning and execution. As an orchestra, you feel very safe and in professional hands with From Sweden Productions, and we are more than satisfied with what they delivered. All our expectations where exceeded. I can, therefore, warmly recommend Sofie and From Sweden Productions for any kind of artistic production internationally”.
Rikard Gateau, General Manager, Västerås Sinfonietta
“I have worked with Sofie and her company for two years. She has arranged the music for two of our events and the results have been outstanding. She is professional, gives full dedication, understands your requirements, delivers at very high standard and is a wonderful person to work with. What more could you ask for?”
Kerry Low, Embassy group
“How wonderful to work with a brilliant and intelligent person! Sofie Haag proved to be a gem when we set out to do a Wigmore Hall Christmas Concert under the From-Sweden logo. She received a massive workload, the crucial question of sponsorship, keeping the artists happy and planning in general, and indefatigable she was! I learned that Sofie is a reliable and imaginative person, with an underlying positive personality. She simply does not give up! Four months before the concert that took place in the leading hall for chamber music in the UK, her goal was a sell-out. Four months later she had achieved it. We had a sold out house. As one of the ‘happy artists’ mentioned above, I extend my humble thanks.”
Mats Lidström, Artistic Director and Cellist, Christmas From Sweden
“Festival O/MODERNT is delighted to have begun collaborating with From Sweden Productions. Sofie and her team were wonderfully sincere, helpful and effective in all they did. Not only was the hall packed but the audience were very warm and receptive. I look forward to future adventures together.”
Hugo Ticciati, Director/violin, Kings Place concert, 18 April 2015
“Sofie Haag, an amazing producer. I worked with Sofie at the Royal Dramatic Theatre in Stockholm, were she produced “Valerie Solanas will be president of America”. It was a big and demanding production. A large ensemble, newly written play and a strong minded cast. Sofie managed us with a strong, calm and professional approach. She is fast-paced and fun, as well as fearless in managing conflicts when needed. Many work situations would be a lot more fun and enjoyable if there were more producers like her in the world.”
Noomi Rapace“Working with From Sweden Productions is nothing short of Pure Excellence. Their knowledge of PR and Social Media is second to none and has opened my eyes to a whole new world of possibilities for me as an artist and for my business. Sofie has an endless well of positive energy and focus and leaves no page unturned. She always has the time and patience to deal with anything I throw at her and then some!! To work with From Sweden is the best decision I’ve made in my 25 years as an artist. I only wish I’d met her sooner!”
Fred Johanson, musical theatre artist & composer“In my collaboration with Sofie Haag and From Sweden Productions I have found a partner from the production side at the highest professional level. Sofie has broad experience from both theatre and music productions. Big or small, in combination with high ethical standards and an irrepressible energy. Sofie makes me feel safe and secure as an artist, at the same time as she enhances my creativity. I would like to work with Sofie forever ….. “
Staffan Aspegren, Stage Director“It’s been a great privilege working closely with Sofie Haag and her company, From Sweden Productions, in relation to Västerås Sinfonietta’s UK-debut at the prestigious Cadogan Hall, London, in May 2014. Nothing was left to chance. Sofie is a highly competent, warm person with tremendous energy, who has established a team of the best in PR, administration and finance. The Sinfonietta received remarkable attention in all media in connection with its London debut, including BBC Music Magazine, BBC Radio 3, Classical Music Magazine, Opus and Dagens Industri, to mention a few. The concert was a great success, and From Sweden Productions made sure all the details were managed into perfection during all stages of the planning and execution. As an orchestra, you feel very safe and in professional hands with From Sweden Productions, and we are more than satisfied with what they delivered. All our expectations where exceeded. I can, therefore, warmly recommend Sofie and From Sweden Productions for any kind of artistic production internationally”.
Rikard Gateau, General Manager, Västerås Sinfonietta“I have worked with Sofie and her company for two years. She has arranged the music for two of our events and the results have been outstanding. She is professional, gives full dedication, understands your requirements, delivers at very high standard and is a wonderful person to work with. What more could you ask for?”
Kerry Low, Embassy group“How wonderful to work with a brilliant and intelligent person! Sofie Haag proved to be a gem when we set out to do a Wigmore Hall Christmas Concert under the From-Sweden logo. She received a massive workload, the crucial question of sponsorship, keeping the artists happy and planning in general, and indefatigable she was! I learned that Sofie is a reliable and imaginative person, with an underlying positive personality. She simply does not give up! Four months before the concert that took place in the leading hall for chamber music in the UK, her goal was a sell-out. Four months later she had achieved it. We had a sold out house. As one of the ‘happy artists’ mentioned above, I extend my humble thanks.”
Mats Lidström, Artistic Director and Cellist, Christmas From Sweden“Festival O/MODERNT is delighted to have begun collaborating with From Sweden Productions. Sofie and her team were wonderfully sincere, helpful and effective in all they did. Not only was the hall packed but the audience were very warm and receptive. I look forward to future adventures together.”
Hugo Ticciati, Director/violin, Kings Place concert, 18 April 2015
PARTNERS
Below are a few current and previous partners and sponsors that we have had the privilege of working with over the past few years. If you would like to get involved in our upcoming productions and launches, please get in touch for more information. There are many ways in which you can become more involved and enjoy the rewards of your generosity!
